Beef Ambassador Program
Colorado CattleWomen are proud to support and guide the Beef Ambassador Program for Colorado youth interested in advocating for the cattle and beef industry. Now in its second year, the program's goal is to help young people in their journey of advocacy by making them better communicators in telling the beef story and providing them many opportunities to use those skills.
High school, middle school and elementary students are invited to become beef ambassadors. These students speak on behalf of the industry and share facts, educational information and personal stories about the cattle industry with other students and the public. Ambassadors are provided with materials and coached by mentors to help them in this endeavor.
In addition, they are encouraged to create social media content to be shared on Facebook, Instagram and other social media platforms.
A nice aspect of being a CCW beef ambassador is that there are no meetings or a set number of events to attend. We realize these kids are involved in many activities, and we encourage them to attend events and activities as it fits into their schedules. CCW provides tools, books, ideas and opportunities to engage with current industry leaders .
Being a Beef Ambassador allows students to jump start their agriculture careers, builds an impressive resume and fosters leadership and life skills.
Upcoming events that beef ambassadors can attend include the Colorado State Fair in Pueblo, August 24-25; the Colorado Cattlemen Association (CCA) and CCW Mid-Winter Conference in Loveland, November 10-11; the Denver National Western Stock Show, January 11-26, 2026 and the CCA/CCW Convention in June, 2026. Thanks to the Colorado Beef Council, CCW can help coaches and ambassadors with some of the costs to these events!
Click on the link to the right to find the application forms for Beef Ambassador and Coaches. For any questions, contact Sudzy Benesch, Beef Ambassador coordinator and CCW Secretary, sudzybenesch@gmail.
What are some things a Beef Ambassador might do?
- Create and share social media content to depict the true nature of the cattle industry.
- Speak to school students and community groups.
- Read age-appropriate and fun agriculture books to elementary school children.
- Participate at the Colorado CattleWomen’s booths at the Denver National Western Stock Show and the Colorado State Fair.
- Host a Trunk or Treat and give out beef sticks.
- Attend the Colorado Cattlemen’s Annual Convention in June.
- Network with other beef ambassadors from across the state.
- Brainstorm and implement fun activities in their communities to promote beef and cattle.
CCW was excited to host the first Beef Ambassador training at the Colorado Cattlemens / Colorado CattleWomen Annual Convention in Colorado Springs, Colo., on June 24!
