Beef Ambassador Program

Colorado CattleWomen are proud to announce the inception of our Beef Ambassador Program for Colorado youth interested in advocating for the cattle and beef industry.

High school and middle school students are invited to become beef ambassadors.  These students will speak on behalf of the industry and share facts, educational information and personal stories about the cattle industry with other students and the public.  Ambassadors will be provided with materials and coached by mentors to help them in this endeavor.

In addition, they will be encouraged to create social media content to be shared on Facebook, Instagram and other social media platforms.

Being a Beef Ambassador allows students to jump start their agriculture careers, provides learning opportunities, builds an impressive resume and fosters leadership and life skills.

Beef Ambassadors, along with coaches, can begin their journey by attending the Colorado Cattlemen’s Association/CCW Annual Convention on June 24, 2024 where a Beef Ambassador training and brainstorming session will help them focus on projects and goals.  Thanks to the Colorado Beef Council, CCW can help coaches who are bringing ambassadors to the event with mileage costs!

Click on the link to the right to find the application forms for Beef Ambassador and Coaches. For any questions, contact Sudzy Benesch, Beef Ambassador coordinator and CCW Secretary,

What are some things a Beef Ambassador might do?

  • Create and share social media content to depict the true nature of the cattle industry.
  • Speak to school students and community groups.
  • Read age-appropriate and fun agriculture books to elementary school children.
  • Participate at the Colorado CattleWomen’s booths at the Denver National Western Stock Show and the Colorado State Fair.
  • Host a Trunk or Treat and give out beef sticks.
  • Attend the Colorado Cattlemen’s Annual Convention in June.
  • Network with other beef ambassadors from across the state.
  • Brainstorm and implement fun activities in their communities to promote beef and cattle.